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Lead Product Designer › Product Design Manager

Marqeta ··· January 2021–present

Principal Product Designer

Medium (Reader Experience) ··· January 2019–October 2020

  • Lead the redesign of Medium’s Android and iOS apps up to public beta in Summer 2020; collaborate with product managers and executives to realize the product vision and align with the business strategy; coordinate efforts with multiple designers and scrum teams as part of the larger product redesign initiative
  • Lead design of reading list on mobile, which enables readers to save stories and personalize their reading experience on Medium; oversee the product launch that resulted in a 16% usage increase over six months
  • Manage and mentor a designer on the team
  • Revise the process for design <> engineering collaboration within the agile framework to improve working velocity and product quality
  • Champion accessibility initiatives and push for cross-function alignment between design, engineering, product, and user happiness; conduct audit across web and mobile surfaces to identify and prioritize issues; build a playbook with engineering to define and enforce accessibility practices
  • Write and publish a content guideline to clarify and standardize the use of language across product surfaces

Mid-Level › Senior › Lead Product Designer

Salesforce (Analytics UX) ··· February 2017–December 2018
Salesforce (Platform UX) ··· July 2014–February 2017

  • Lead design of conversational query in Einstein Analytics, which enables users to ask questions about their own data and receive answers as interactive charts, which enables further explorations and insights
  • Lead design of onboarding, product education, and troubleshooting experiences in Einstein Analytics; systemize the design patterns so they are reusable in other Salesforce products
  • Design Lightning dashboard subscription experience, which lets 4.2M+ daily dashboard users send a snapshot of their dashboard via email; create prototypes and collaborate with engineers to build a high-quality solution within the limits of email technologies
  • Lead design of folder management and sharing up to its release in Summer 2018, which addresses the #3 most requested feature by Salesforce customers
  • Act as head editor of Salesforce UX blog; evangelize the blog internally and externally, helping it grow from 14K to 21K subscribers; formalize and document the publication process to bring clarity to the blog team and writers; build and deploy a custom Salesforce app to streamline and automate the process
  • Design and build Lightning Messaging Framework, a UX guideline for messaging patterns in the Salesforce ecosystem; collaborate with content strategists to create a holistic UI text library that works harmoniously with UI patterns; integrate the documentation into Salesforce’s Lightning Design System
  • Lead design for Lightning inline edit experience, which allows users to update data efficiently; build prototypes and conduct research to test design concepts; collaborate with engineers to build a high-quality end product that meets product, design, and accessibility requirements
  • Design a refined forms experience as part of a larger application-wide redesign; build a components library and user flows logic to clearly communicate the experience to various stakeholders, including product managers, engineers, and other designers; integrate the components into Salesforce’s Lightning Design System, which is used by 50+ scrum teams across Salesforce

Design Intern

Salesforce (Platform UX) ··· Summer 2013

  • Design mobile web templates that enable 2M+ Salesforce developers to build cross-platform mobile applications rapidly in conjunction with other tools in Salesforce Platform Mobile Services
  • Conduct user research and design a new concept for Salesforce’s process automation tool (workflows and approvals), which is used by more than 100K organizations

Designer/Web Developer

Freelance ··· 2006–2016

  • Blum Center ··· Design brand identity for Development Impact Lab (DIL), a new international development initiative; architect, design, and build a Wordpress-based, responsive site for DIL in three months
  • UC Berkeley ··· Collaborate with Professor Marti Hearst to design a new interface for WordSeer, a text analysis tool for Humanities scholars; create graphic illustrations for Professor Robert Glushko’s book “The Discipline of Organizing”

Senior Associate Front-End Developer

Acquity Group (acquired by Accenture Interactive) ··· 2011–2012

  • Develop rich front-end desktop and mobile web interfaces that integrate with platforms such as Demandware to deliver the best custom e-commerce experience
  • Educate both the clients and design team on web best practices to ensure that the team is delivering innovative but viable solutions
  • Clients include: Discover Financial Services, L’Oreal, Michaels, Transamerica Insurance

Web Developer/Designer

Decision Counsel ··· 2009–2011

  • Build interfaces using standards-compliant HTML/CSS/Javascript and educate clients on best practices
  • Collaborate with the design team to create original visual designs and help build user flows, wireframes, and schematics while fulfilling client’s objectives, requirements, and functional needs
  • Clients include: Driscoll’s, Hanley Wood, Kaspersky Lab, Levi’s, Northstar Travel Media

Web Designer

Sender LLC ··· 2007–2009

  • Design websites, web marketing materials, and email campaigns
  • Assist front-end web development work and help bridge the gap between web design and development
  • Clients include:, Crain’s Chicago Business, Shure

Master of Information Management & Systems

University of California at Berkeley (School of Information) ··· 2014

  • Recipient of “Outstanding Teaching Assistant” award
  • Recipient of James R. Chen award for best project in the category of “Enhancing User Experiences”
  • Finalist in 2014 Big Ideas competition in the category of Information Technology for Society
  • Speaker at 2014 InfoCamp Berkeley, an unconference for the information community ··· “Viz & the City”

Bachelor of Fine Arts

The School of the Art Institute of Chicago (Visual Communication) ··· 2007

  • Exhibitor in the inaugural Senior Design Show
  • Student Leadership Award ··· 2006–2007
  • Program Director of Student Chapter of American Institute of Graphic Arts (AIGA)

Teaching Assistant

Information Visualization & Presentation @ UC Berkeley (School of Information) ··· Spring 2014

  • Support Professor Marti Hearst by leading design critiques, grading assignments, and tutoring students
  • Teach a weekly lab session that covers web and visualization technologies, such as Adobe Illustrator, HTML, CSS, jQuery, and d3

Graduate Student Instructor

Information Organization Lab @ UC Berkeley (School of Information) ··· Fall 2013

  • Teach web prototyping tools such as HTML, CSS, jQuery, and d3 to help students explore and apply theories of information organization and retrieval
  • Collaborate with a co-instructor to develop lesson plan and course materials

Guest Lecturer

Summer [In]stitute, UC Berkeley College of Environmental Design ··· Summer 2013

  • Teach the basics of information visualization, with emphasis on urban planning applications and contexts

Guest Lecturer

Graphic Design for Interactive Applications, UC Berkeley School of Information ··· Spring 2014

  • Lecture and lead discussion on the topic of design and the workplace


  • User experience & visual design
  • Information & data visualization
  • User research
  • Prototyping & front-end development


  • Design & prototyping ··· Adobe Creative Suite (Illustrator, InDesign, Photoshop), Figma, Principle, Sketch
  • Front-end development ··· CSS, d3, HTML, Javascript (jQuery), Sass
  • Back-end development & Database ··· MySQL, PHP, PostgreSQL, Python
  • Version control ··· Git, SVN
  • Misc ··· Arduino, R, Tableau, Wordpress


  • English & Indonesian (fluent)
  • Spanish (advanced)
  • Chinese (beginning)

Public Speaking

Professional Organizations

Volunteer Work

  • Indivisible ··· 2020
  • UX India (jury member of Design X Awards) ··· 2019
  • San Francisco Recreation & Parks Department ··· 2018
  • GLIDE ··· 2018
  • Project Homeless Connect ··· 2015–2018
  • Queer & Transgender Advocacy Project ··· 2014
  • Gender Equity Resource Center ··· 2012
  • Human Rights Campaign ··· 2010


University of California at Berkeley ··· 2013–2016

  • Co-found dailyvote, a platform to improve civic engagement through sharing news, voting on politicians, and tracking long-term opinions
  • Lead product design and front-end engineering


University of California at Berkeley, School of Information ··· 2014

  • Lead design of a mobile mapping tool that provides a combination of time-sensitive data about safety, a way to define users’ own safety preferences, and the ability to navigate a route “hands free”

Transit Quality & Equity

Urban Data Challenge ··· Spring 2013

  • Design and build a data visualization tool that maps transit level of service and economic data to explore equity issues in transportation
  • Share findings with city and tech groups, including San Francisco Municipal Transportation Agency (SFMTA), Young Professionals in Transportation (YPT), and d3 Bay Area


Urban Data Challenge ··· 2012


Wikimedia’s Wiki Loves Monuments ··· 2012


Chicago Public Library Poster Design Competition ··· 2009


Graphic Design USA Magazine—American Graphic Design Award (Identity Design) ··· 2007