Download pdf

Principal Product Designer

Medium ··· January 2019–present

Staff › Senior › Lead Product Designer

Salesforce (Analytics UX) ··· February 2017–December 2018
Salesforce (Platform UX) ··· July 2014–February 2017

  • Lead design for conversational query in Einstein Analytics, which enables users to ask questions about their own data & receive answers as interactive charts that they can explore further
  • Lead design for onboarding, product education, & troubleshooting experiences in Einstein Analytics; systemize the design patterns so they are reusable in other Salesforce products
  • Design Lightning dashboard subscription experience, which lets 4.2M+ daily dashboard users send a snapshot of their dashboard via email; create prototypes & collaborate with engineers to build a high-quality solution within the limits of email technologies
  • Lead design for folder management & sharing up to its release in Summer 2018, which addresses the #3 most requested feature by Salesforce customers
  • Act as head editor of Salesforce UX blog; evangelize the blog internally and externally, helping it grow from 14K to 21K subscribers; formalize & document the publication process to bring clarity to the blog team & writers; build & deploy a custom Salesforce app to streamline & automate the process
  • Design & build Lightning Messaging Framework, a UX guideline for messaging patterns in the Salesforce ecosystem; collaborate with writers to create a holistic UI text library that works harmoniously with UI patterns; integrate the documentation into Salesforce’s Lightning Design System
  • Lead design for Lightning inline edit experience, which allows users to update data efficiently; build prototypes & conduct research to test design concepts; collaborate with engineers to build a high-quality end product that meets product, design, & accessibility requirements
  • Design a refined forms experience as part of a larger application-wide redesign; build a components library & user flows logic to clearly communicate the experience to various stakeholders, including product managers, engineers, & other designers; integrate the components into Salesforce’s Lightning Design System, which is used by 50+ scrum teams across Salesforce

Design Intern

Salesforce (Platform UX) ··· Summer 2013

  • Design mobile web templates that enable 2M+ Salesforce developers to build cross-platform mobile applications rapidly in conjunction with other tools in Salesforce Platform Mobile Services
  • Conduct user research & design a new concept for Salesforce’s process automation tool (workflows & approvals), which is used by more than 100K organizations

Designer/Web Developer

Freelance ··· 2006–2016

  • Blum Center ··· Design brand identity for Development Impact Lab (DIL), a new international development initiative; architect, design, & build a Wordpress-based, responsive site for DIL in three months
  • UC Berkeley ··· Collaborate with Professor Marti Hearst to design a new interface for WordSeer, a text analysis tool for Humanities scholars; create graphic illustrations for Professor Robert Glushko’s book “The Discipline of Organizing”

Senior Associate Front-End Developer

Acquity Group (acquired by Accenture Interactive) ··· 2011–2012

  • Develop rich front-end desktop & mobile web interfaces that integrate with platforms such as Demandware to deliver the best custom e-commerce experience
  • Educate both the clients & design team on web best practices to ensure that the team is delivering innovative but viable solutions
  • Clients include: Discover Financial Services, L’Oreal, Michaels, Transamerica Insurance

Web Developer/Designer

Decision Counsel ··· 2009–2011

  • Build interfaces using standards-compliant HTML/CSS/Javascript & educate clients on best practices
  • Collaborate with the design team to create original visual designs & help build user flows, wireframes, & schematics while fulfilling client’s objectives, requirements, & functional needs
  • Clients include: Driscoll’s, Hanley Wood, Kaspersky Lab, Levi’s, Northstar Travel Media

Web Designer

Sender LLC ··· 2007–2009

  • Design websites, web marketing materials, & email campaigns
  • Assist front-end web development work & help bridge the gap between web design & development
  • Clients include:, Crain’s Chicago Business, Shure

Design Intern

Edelman Worldwide ··· Spring & Summer 2007

  • Design public relations print materials for both corporate & consumer needs

Design Intern

Orbitz ··· Spring & Summer 2006

  • Assist the in-house design team with daily tasks, such as creating landing pages & call-to-action modules for &

Master of Information Management & Systems

University of California at Berkeley, School of Information ··· 2014

  • Recipient of “Outstanding Teaching Assistant” award
  • Recipient of James R. Chen award for best project in the category of “Enhancing User Experiences”
  • Finalist in 2014 Big Ideas competition in the category of Information Technology for Society
  • Speaker at 2014 InfoCamp Berkeley, an unconference for the information community ··· “Viz & the City”

Bachelor of Fine Arts

The School of the Art Institute of Chicago, Visual Communication ··· 2007

  • Exhibitor in the inaugural Senior Design Show
  • Student Leadership Award ··· 2006–2007
  • Program Director of Student Chapter of American Institute of Graphic Arts (AIGA)

Teaching Assistant

Information Visualization & Presentation, UC Berkeley School of Information ··· Spring 2014

  • Support Professor Marti Hearst by leading design critiques, grading assignments, & tutoring students
  • Teach a weekly lab session that covers web & visualization technologies, such as Adobe Illustrator, HTML, CSS, jQuery, & d3

Graduate Student Instructor

Information Organization Lab, UC Berkeley School of Information ··· Fall 2013

  • Teach web prototyping tools such as HTML, CSS, jQuery, & d3 to help students explore & apply theories of information organization & retrieval
  • Collaborate with a co-instructor to develop lesson plan & course materials

Guest Lecturer

Summer [In]stitute, UC Berkeley College of Environmental Design ··· Summer 2013

  • Teach the basics of information visualization, with emphasis on urban planning applications & contexts

Guest Lecturer

Graphic Design for Interactive Applications, UC Berkeley School of Information ··· Spring 2014

  • Lecture & lead discussion on the topic of design & the workplace


University of California at Berkeley ··· 2013–2016

  • Co-found DailyVote, a platform to improve civic engagement through sharing news, voting on politicians, & tracking long-term opinions
  • Lead product design & front-end engineering


University of California at Berkeley, School of Information ··· 2014

  • Lead design for a mobile mapping tool that provides a combination of time-sensitive data about safety, a way to define users’ own safety preferences, & the ability to navigate a route “hands free”

Transit Quality & Equity

Urban Data Challenge ··· Spring 2013

  • Design & build a data visualization tool that maps transit level of service & economic data to explore equity issues in transportation
  • Win 2nd place & present work at San Francisco Municipal Transportation Agency (SFMTA), Young Professionals in Transportation (YPT), & d3 Bay Area Meetup


  • User Experience & Visual Design
  • Information & Data Visualization
  • Prototyping & Front-End Development


  • Design & Prototyping ··· Adobe Creative Suite (Illustrator, InDesign, Photoshop), Balsamiq, Omnigraffle, Principle, Sketch
  • Front-End Development ··· CSS, d3, HTML, Javascript (jQuery), Sass
  • Back-End Development & Database ··· MySQL, PHP, Postgres, Python
  • Version Control ··· Git, SVN
  • Misc ··· R, Wordpress


  • English & Indonesian (fluent)
  • Spanish (advanced)
  • Chinese (beginning)

Public Speaking

Professional Organizations

Volunteer Work

  • GLIDE ··· 2018
  • Project Homeless Connect ··· 2015–2017
  • Queer & Transgender Advocacy Project ··· 2014
  • Gender Equity Resource Center ··· 2012
  • Human Rights Campaign ··· 2010


Wikimedia’s Wiki Loves Monuments ··· 2012


Chicago Public Library Poster Design Competition ··· 2009


Graphic Design USA Magazine—American Graphic Design Award (Identity Design) ··· 2007